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The Office of Communications & Marketing is responsible for media relations and is the principle contact for all communications
between the College and media representatives, as vested by the Office of the President.
The Office of Communications & Marketing advances the College鈥檚 reputation and identity as one of the nation鈥檚 leading two-year
HBCUs by providing printed and electronic information to a wide variety of internal
and external audiences. The team communicates information about the history, research,
and activities of the College to the media for the purpose of developing public understanding
of the mission of the College and its classification as an institution dedicated to
providing enhanced support services to all groups it serves. The office also provides
strategic public relations planning and internal, executive and marketing communications
for the College in accordance with need and institutional priorities.
The Office of Communications & Marketing generates media coverage by identifying opportunities
in breaking news and by placing news, features, and other information supporting the
mission of the College in regional, national, and local media outlets. It also manages
the placement of faculty experts in various media to discuss College research, projects
or other newsworthy events. In addition, it also oversees movie, commercial, and special
filming projects on campus and the production of public service announcements which
support the goals and mission of the College. Factors which determine if an event
or opportunity is newsworthy:
- a new or unique program at the College;
- a significant award or grant won by a faculty, staff member, or student;
- a significant special event consistent with the College鈥檚 mission and objectives;
or
- an individual or College-related activity that ties in directly with breaking news,
a major regional, statewide or national.